"Digitally Obese"
Gadget lovers are so hungry for digital data many are carrying the equivalent of 10 trucks full of paper in "weight".
"Virtual weight" measurements are based on research by California Institute of Technology professor Roy Williams.
He worked out that one gigabyte (1,073,741,824 bytes) was the equivalent of a pick-up truck filled with paper.
If digital hoarding habits continue on this scale, people could be carrying around a "digitally obese" 20 gigabytes by next year.
"Britain has become a nation of information hoarders with a ferocious appetite for data," said Martin Larsson, general manager of Toshiba's European storage device division.
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